Using Social Media to Build Your Brand

It Doesn't HAVE to be Terrible

One of the most baffling things happening on the internet in the year of our lord 2024 is that there are still people describing self-publishing a book as “easy” or as “passive income.”

Are they scammers or do they really believe that there’s anything passive about writing a book, publishing a book, and then marketing a book years after its release?

Unfortunately, during the gold rush of self-publishing days, the word got out that being an author = passive income. And even though we’ve long since discovered that ain’t the case, somehow the expectation remains.

The good thing is that YOU know there’s nothing passive about it. You know you need to build your own brand and promote your work online. You just might now know exactly how.

Fair enough.

So today I’m going to go over building an online presence on social media platforms like Instagram, Twitter [I refuse to call it X], and TikTok.

Starting from Scratch

Before we dive into specific social media platforms, let's talk about establishi…