The Last Frontier: How Louis L'Amour's Son Is Fighting Publishing's 'Men Don't Read' Myth
The Truth About Men's Reading Habits and Why Traditional Publishers Are Missing a Massive Opportunity
When my video about the absence of contemporary men's fiction went viral last month, I struck a nerve that resonated far beyond my usual audience. The comment section flooded with responses from men who felt invisible in today's publishing landscape—readers hungry for stories that spoke to their experiences (from their perspective) without apology. Among the avalanche of messages that landed in my inbox was one that stood out: an email from Beau L'Amour, son of legendary author Louis L'Amour and custodian of one of the most successful literary legacies in American history.