Fictional Influence

Fictional Influence

Share this post

Fictional Influence
Fictional Influence
Everything is hard when you don't know how
Copy link
Facebook
Email
Notes
More
Author's Craft

Everything is hard when you don't know how

Quitting is tempting, but keep going

May 24, 2024
∙ Paid
11

Share this post

Fictional Influence
Fictional Influence
Everything is hard when you don't know how
Copy link
Facebook
Email
Notes
More
3
2
Share

If you follow technology news, you might have heard the term “enshitification.”

It refers to the pattern of decreasing quality observed in online services and products. Platforms (like Google, for instance) that initially provided useful services shift their focus at the expense of user experience.

In Google’s case, they changed their algorithm so that when you type in a query, you get:

  1. Paid ads

  2. An AI-generated answer to your query… which is probably wrong or unhelpful

  3. Links to websites from major corporations that don’t help you

The small websites that existed solely to create helpful how-to’s and targeted listicles are now getting downranked into oblivion, which is bad for them and bad for us.

It’s making it harder to do things ourselves and accomplish our goals. It’s making it harder to sort out good sources from bad ones. It’s all just getting harder.

I found this out in the last week as I desperately tried to share an Outlook mailbox with my staff. This should have been easy. But Googl…

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 Kristin McTiernan
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More