Do you know who your readers are?
Selling Direct in 2024
Ask any successful author what they recommend for a newbie and they all say the same thing: Get an email list.
The reason for this isn’t just because Amazon and social media can be fickle. It’s because book sellers don’t share your customer data with you.
You know how many books you sell a month. But you don’t know to whom. You also often don’t know if the readers you have are the readers you’re targeting.
An email list allows readers to self-identify, giving you a better idea of who is interested in your work, and also gives you a direct line to your readers opinions, questions, and requests.
The system isn’t perfect though. In my previous case studies, I’ve mentioned the danger of attracting freebie-seekers. These are readers who have no interest in your books specifically. They subscribe to your list for a free book and they read ONLY free books. No matter what you are selling, they won’t buy it.
These people are readers, yes. But they’re not YOUR readers. The solution?