Bad Writing Poisons your Brand

Audience loyalty only lasts so long

I almost didn’t watch it. I took one look at the (admittedly beautiful and intriguing) trailer for “Blue Eye Samurai” and I said out loud: “Oh great, another girl boss. Pass. Hard pass.”

But then I heard a few rumblings from some hard-to-please online reviewers that I respect, so I thought it was worth a try.

It was good. Fantastic, actually. But it got me wondering why I needed to have my arm twisted to take a chance on it.

I, a former female Marine and surly, short-tempered red head, had to be actively persuaded to watch a show about a skilled female samurai bent on revenge.

How did that happen?

Bad writing. Consistently, predictably, INSULTINGLY bad writing for nearly a decade’s worth of movies, tv, and books.

Character Over Plot

Listen, I love John Truby’s 22 Steps of Story as much as any writer, but if you don’t care about (or like) the characters, your story is dead on arrival.

One of the show's most commendable aspects is its rich character development. Each character in "Blue Eye Sa…