Actually, Catering to Feelings Is Good
Feelings are a part of selling
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
-Maya Angelou
You know how at the end of a phone call, people will sometimes say, “Thank you for taking the time to speak with me?”
It’s usually a platitude, an overly formal sign-off uttered by someone hoping to sell you something.
This week, I had a buyer say these words to me, and he said them with sincerity and palpable relief.
Why would this quiet man thank ME for selling him ghostwriting services?
Because for the past two days, he’d been on phone calls with a hired closer at hard-sell ghostwriting factories. The people he’d spoken to were trying to rush him into a purchase, pitching him upsell after upsell anytime he lapsed into silence to think.
Like I said, he was a quiet man; it took him a minute to formulate his words. I got the impression he had a hard time with interpersonal conversations as a whole. But he had a story to tell and he wanted t…